Renewall Energy

Built to support Renewall Energy’s growth, we developed a clear brand strategy and responsive website that communicates the value of renewable electricity, guides users through tailored sign-up journeys, and integrates automated lead capture + CRM workflows.

(Client)

Renewall Energy

(Year)

2024

(Service)

Web Design

(My role)

As the Lead UX Designer, I led the website design and development for Renewall Energy from strategy through launch. Working with an internal strategist and brand designer, we translated the company’s positioning into a clear sitemap, user journey, and wireframes. I created low- and high-fidelity wireframes and collaborated on the UI design before developing the final responsive site in Webflow and supporting the launch. Following the launch, Renewall Energy secured $206 million in funding from the Canada Infrastructure Bank, supporting the company’s growth and large-scale infrastructure development.

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(Results and Learnings)

I developed and customized the website in Webflow while gaining a deeper understanding of how to build scalable digital experiences. My biggest learning in this project came from setting up marketing campaigns using ActiveCampaign and Zapier, where I captured and qualified leads, built automated drip campaigns, and ensured potential customers received relevant, targeted information.

(Next Project)

Jobe Services